Radiance Ginseng Gold Serum비바시떼 빛삼 골드 세럼

A brightening and wrinkle-care serum built around Radiance Ginseng extract. The ginseng is grown at a smart farm in Geumsan, Korea, and extracted with a patented method that raises its ginsenoside content.

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The name means vitality. We take the ginseng that Korean medicine has valued for centuries and put it to work in a modern serum.

Radiance Ginseng is the result of nine years of testing temperature, humidity and light to raise the ginsenoside content of ginseng. We formulate its extract with 24K gold, marine collagen and alginic acid.

Radiance Ginseng Gold Serum

빛삼 골드 세럼 · 80 ml

FunctionBrightening and wrinkle care (Korean dual functional cosmetic)
Key extractRadiance Ginseng extract 25,000 ppm
With24K gold, hydrolyzed marine collagen, alginic acid, D-Panthenol Recovery Complex
Made inRepublic of Korea

What it does

Brightens dull, uneven tone
Softens the look of fine lines
Hydrates and calms
Antioxidant care from ginsenosides

Ingredients & details

Why ginsenosides matter

Ginsenosides are the saponins found in ginseng, and they are what make it valuable. There are dozens of them, such as Re, Rb1 and Rg1.

In skincare they help the skin hold moisture by supporting hyaluronic acid synthesis, protect it from oxidative stress and calm redness. The more ginsenosides an extract carries, the more of this it can deliver, which is why Radiance Ginseng is grown and extracted to raise them.

The science behind the serum

Ginsenoside Re content, mg/kg

High-concentration red ginseng705.91

Radiance Ginseng3,800

Source: Geumsan Ginseng & Herb Development Agency (GGHDA) test report, 15 Nov 2022; comparison analysis of red ginseng.

Grown at a smart farm in Geumsan

Geumsan county in South Chungcheong has been Korea's main ginseng region for generations. At our partner's smart farm there, temperature, humidity and light are set to the conditions that build ginsenosides.

The Light & Salt Biotechnology site in Geumsan

Indoor cultivation under controlled light

Years of testing

Nine years of trials to find the temperature, humidity and light that raise ginsenoside content.

5.4×

Ginsenoside Re

Re content of Radiance Ginseng (3,800 mg/kg) against a high-concentration red ginseng (705.91 mg/kg).

25,000

ppm in every bottle

The concentration of Radiance Ginseng extract in the serum.

A ginseng ritual from the Joseon court

Donguibogam, the classic text of Korean medicine, records ginseng leaves and stems as a herb that moistens dry skin and calms boils and rough skin. In the late Joseon period, women of the royal court and noble families bathed in water steeped with ginseng.

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